Jay Z and Kevin Durant

Jay Z has done it again!. I told you a couple months ago that Jay Z has launched a sports agency under Roc Nation. Now he has become eligible to sign athletes under his name. Believe me this has the sports world on edge as he is moving into their territory taking over. He wowed us signing clients including  include New York Yankees second baseman Robinson CanoNew York Jets quarterback Geno Smith and former Notre Dame guard Skylar Diggins, who is playing in the WNBA for the Tulsa Shock.

Now he has got his biggest client so far, Kevin Durant of the Oklahoma City Thunder. Durant communicated to his past agent that he was jumping ship and becoming apart of Roc Nation. The rumor swarmed for about two weeks and they made it happen today. 

“Grateful for this opportunity with Roc Nation Sports,” Durant said, in the text above the tweeted picture. “It’s go time.”


“He has a 90.5 free throw shooting rate, the youngest player in NBA history to join the 50-40-90 club,” Jay-Z was quoted as saying, above the picture. “A giving individual and a legend in the making. What more can I say?”

This partnership will immediately test Jay-Z’s ability to score out-of-the-box marketing deals. As Durant is one of the most bankable athletes in all of sports, having endorsement deals with Nike, Sprint, Gatorade, Skullcandy headphones, BBVA Compass, 2K Sports and Panini America.

Back before Jay Z became such a phenomenon he quoted in his rap “I’m not a Business Man, I’m a Business, Man.” And he surely is just that, A BUSINESS. 




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